How I Reached Nearly 200,000 Monthly Views With Pinterest In Less Than 6 Months (No TAILWIND!)

Blogging + Online Business

How I Reached Nearly 200,000 Monthly Views With Pinterest In Less Than 6 Months (No TAILWIND!)

Blogging + Pinterest = Best Friends

If you’re a blogger, then you need to know about the massive value that Pinterest can provide you. Pinterest is the best tool to help you build your blog traffic, and this just continues to be the case as the years go by. Pinterest + blogging are just made for each other!

I’m literally obsessed with perfecting my Pinterest game and have managed to reach just under 200,000 monthly views in the last 6 months. It continues to grow as time goes on! I’ve got just over 200 followers, so nothing outrageous, but Pinterest is literally bringing me my audience, right to my little blog.

Below are my current analytics as of 16th February (also my birthday, jus sayin’!)

Pinterest analytics for Beautifully Fragile as of 16th Feb 2020.

As you can see, we’ve got over 220,000 impressions, just under 200,000 monthly total viewers, and 6,860 engagements. I’m pretty impressed with these results, seeing as I’ve only been working on this for the past 6 months and have only got 200 followers.

AND as mentioned – I DON’T USE TAILWIND! I’m not currently using a scheduler at all. I’ve used it in the past and I love it, but I’m currently going for it by myself.

In today’s post, I want to share my tactics with you, to help you grow your Pinterest monthly views and help you send those people to your own blog. These are the techniques I’ve used to get to where I am above!

1. Build The Perfectly Optimised Profile

There are quite a few important steps you need to take to make sure that your profile is completely optimised. These tips are non-negotiable if you want to build your Pinterest views to the level I’ve currently reached, and beyond as you grow your blog.

These are relatively simple steps but may take some time. First off we’ll cover the more technical side of getting set up, and then we’ll love at how to create stunning pins and the right strategy to grow your account.

– SET UP A BUSINESS PROFILE

I’m hoping that you’ve set up a new account for your blog vs your old personal account if you had one. If not, I would recommend setting up a new profile and making sure it’s a business account. It’s simple to do, just select the business account option when setting it up.

This will give you access to all of the functions you need to support your blog and online business. It gives you access to do the below steps, and as you are a blogger then you have a little business! So it only makes sense you use the right profile for your website.

Take the time to get a business profile right now!

– CONNECT YOUR WEBSITE

Once you’ve got a business profile, you’ll need to connect and verify your blog. Depending on what blogging platform you are using, this is relatively simple to do. This helps you set up a function called rich pins which we’ll talk about next.

I use WordPress for my blog and you can verify your blog using the Yoast SEO plugin. Simply grab the API code from the Pinterest settings page and insert it under the social area of the Yoast SEO settings on WordPress.

Once you’ve done this, you can set up rich pins.

– SET UP RICH PINS

Now you’ve got the API code in the Yoast settings, you’ll be able to add rich pins to your account.

Rich pins give you a bold title below your pins, which looks professional and helps your content stand out.

All you need to do is make sure you have the API code set up above, and then go to the Pinterest Validator Tool page and enter a URL from your blog. It will send off the request to set up rich pins, and you’ll have to wait for this to be finished. It won’t take long to do, so just sit tight!

– OPTIMISE YOUR PROFILE

Everything from the techy side of things is all sorted now, and you’re ready to start with the more exciting side of things which is filling in your profile + actually pinning!

Pinterest is a search engine, like Google and YouTube. So it needs to be optimised for search to help you attract the right people to your blog, and help people that are looking for your content actually find you.

Choose a name that reflects what you actually do or what your business offers. Add details in your bio of what you can provide to others, and the value you offer others. Make it clear what you do and this will help the right people to be attracted to your profile. The keywords within these areas will help Pinterest know what you’re all about and help send the right people your way.

For example, please see my profile below:

Beautifully Fragile pinterest profile - how to optimise your Pinterest profile to attract your ideal audience.

I have a clear photo of myself, the title of my blog + what my blog is all about as my name, and then a brief and clear description. People that are interested in mindset, personal growth and actionable lifestyle changes will be targeted for my content. It’s very clear what I do and what I can help you with!

All of this will help people that you create your content with finding your profile. Make sure you are clear and explain what value you can offer your readers.

– SET UP BOARDS RELATED TO YOUR CONTENT

Now that you’ve got your profile sorted, you need to set up related boards that you can pin content to. I would advise starting off with at least 10 boards related to your content and build from there.

Again, Pinterest is a search engine and you want to curate a profile full of content that tells Pinterest who you are and what kind of content you provide. At the end of the day, they want to know how useful you are, and what you can offer their users. You need to cut through and be specific. Niche down on your topic.

If you write about blogging, for example, create various Pinterest boards of different topics around blogging:

  • content creation
  • email marketing
  • sales funnels
  • writing techniques
  • graphic design
  • web design

If you write about being sustainable and eco-friendly, you could have boards around:

  • sustainable fashion
  • eco-friendly tips
  • plastic-free living
  • vegan food ideas

Whatever topic you write about, there will be so many different sub-topics around it to add to your profile. You need to keep going and create many different boards that relate to your main topic. Flesh this out and provide a basis of value for your audience.

Also, set up a board that’s called “your blog name..” or “best of your blog” and keep this clear for only your content!

Next, we’re going to move on to how to pin for growth, and what you need to do to build your monthly viewers.

2. Creating My Own Pins For My Blog Posts

Next, you need to create pins that make you stand out, make people want to save or click on them, and entice people through to read your content. Then you’ll need to create pin descriptions and get them pinned in the right places.

Remember, Pinterest is a search engine and so your content needs to be optimised to make sure it’s seen by the right people.

– PIN DESIGN

You will need some kind of graphic design tool to create your pins. For me, Canva has always been the best tool when it comes to creating professional, stunning graphics for my blog and social media accounts.

When it comes to being a blogger, there is a relatively standard expectation of what a brilliant pin looks like. There are usually a few key elements that all bloggers use:

  • a portrait-style image, tall and with the ratio 2:3 // I use 1102px by 735px
  • use a background image and make this faded out so that you can add text over the top
  • use dark, bold fonts that match your blog branding
  • make the title distinctive and attention-grabbing but not clickbait!
  • include your website URL or logo to ensure your name is out there with the pin

For example, I create branded pins like these below:

All of these pins follow the same kind of structure, and coming across them you’re likely to know they’re from my account. They have Beautifully Fragile clearly shown at the bottom of the pin, which helps build brand recognition.

Making a few different types and styles of pins that match your branding may also help, this is something some bloggers do recommend but I haven’t done too much of. I’ve upgraded my pins massively from how they looked in the beginning and I’m much happier with this style. I definitely want to try to create another template or two to use!

– PIN DESCRIPTIONS

Once you’ve designed the perfect pin that will help entice people to your blog to read your blog posts and helps you build a recognisable brand, you need to upload them to Pinterest!

For me, I like to use the below system which makes it really easy to pin, and helps others that pin from my website too.

You can use the add pin function within Pinterest, or you can add the pin save browser add on that enables you to pin directly from the web page. I use the pin save function because it just makes life so much easier.

Once you’ve written your blog post, you want to insert your pin design within the content. I like to insert it near the top, after I’ve written my description. Whatever works best for you is fine.

Then, click on the edit image button and add in “ALT TEXT”. This basically tells the tech in Google, Pinterest etc what the image is all about because the internet can’t see images! Use this box to add in a description for your blog post, using as much detail as possible. Include keywords that relate to your content and write it as a proper description. Do not just fill the box with keywords without making proper sentences! You need to give it a proper description.

This ALT TEXT then becomes the pin description whenever you or anyone else clicks to pin that image from your profile. Once this is set up you can pin quickly and easily directly from your blog to your Pinterest account, and so can anyone else using your blog (which is the desired outcome!).

Next, I’ll share with you the strategy I use to pin for growth and help you build your reach with Pinterest.

3. How To Pin For Growth

So you’ve got your entire profile set up, and we’re ready to start pinning.

You need to fill up each of the boards we set up (apart from your own website board) with plenty of content from Pinterest. I aim to have at least 30 pins in each board, to begin with, as this shows Pinterest you are serious about each topic.

Fill up the boards with amazing content that relates to each topic. Spend time pinning high-quality content that helps your audience, and provides more value on each topic. You’ll be showing Pinterest that you have great value to add to the platform, and you’ll be curating a profile FULL of content that helps people with knowledge, inspiration and information.

MY PINNING METHOD

The method I use for pinning is pretty simple and has helped me reach nearly 200,000 monthly viewers without using a scheduler. I definitely think this is because of being CONSISTENT and making sure I follow the same method every single day.

Spend 20 minutes in the morning and 20 minutes in the evening manually pinning around 30 pins to various boards. This is the best tactic I use to grow my Pinterest reach.

I love using Pinterest and have done for years and years, so this isn’t hard for me to do every day! If you’re not an avid pinner, then creating this habit shouldn’t be too difficult. You could do this on your commute or your morning coffee break, and when you get home and have a couple of minutes on the sofa.

Being consistent and making sure you show up every single day is really important. I think this is definitely the best tactic when it comes to growing my Pinterest account.

Pin a mixture of your own blog posts and also other content from respected sources that relates to your own boards. I always look for high-quality content that leads to websites that bring my audience plenty of value.

Keep following this system, creating pins for your content and manually pinning every day at a couple of time slots throughout the day. Download the app and do it from your phone whenever works best for your schedule, but at least twice a day.


I hope you’ve found this set up useful! Now that you’ve got a strategy for pinning, let me know the results you see! In a few weeks or so you’ll really see the effects of having a consistent plan.