The Ultimate Guide | How To Finally Nail Your Content Pillars
Content Pillars Are Vital For Your Online Business
Hello lovely! Creating content for your online business is extremely important, and understanding the theory behind certain parts makes it soo much easier to do.
Today we’re going to talk about content pillars, and why you need them for your blog or online business. They are very useful and have many benefits!
I’m going to talk about what they are briefly, and then move to go into more details about why they are helpful and what you can use them for.
What Are Content Pillars?
In your blog or online business, you have a main niche. This is the main topic your business is centred around.
For example, I help solopreneurs start and grow their online business with mindset work, systems and strategies. This is my main niche and the area that my business focuses on.
Content pillars are topics around that niche that directly relate to your main topic. They provide supportive information and knowledge.
They feedback into your main niche and help you showcase your knowledge, experience and authority in your business topic.
So, now you know a bit more about what they are, let’s look at how you can create your own, and how you can use them in your online business.
How To Create Your Own Content Pillars
The first thing you need to do is get clarity on what your main niche is.
This is basically the main area your business operates in. What do you help people with? What kind of service or product do you provide?
Once you have your main niche completely clear, then you can move onto creating your content pillars. If you’re struggling with understanding your niche, read my post here on the 3 essential things to build the foundations of your business.
To create your content pillars, you want to think of around 4-5 sub-topics that relate your main topic.
These are areas that directly relate to your main topic.
So, using myself as an example again, my content pillars are around mindset/personal growth, organisation/productivity, online business/marketing, and so on. These topics directly relate to my main topic and my business niche.
If you are a freelance web designer, then your main niche would be web design! And then your content pillars around that might be things like SEO, graphic design, marketing and client management for example.
Whatever you want to do – it’s entirely up to you! And you can relate a lot of topics back to your niche by the way you tie things together, so don’t feel limited by what others expect. Be completely free to make it about whatever you want to! Whatever resonates with you and your business idea.
The Mind Map Process
So, you’ve got your 4-5 sub-topics sorted – the next step is to create a list of ideas and inspiration under each topic.
I like to use a mind mapping process to do this, but whatever works best for you!
Simply write out the sub-topic and then jot down as many ideas and inspiration you can think of underneath each topic.
For example, one of my content pillars is mindset/personal growth. Ideas underneath this might be gratitude, journaling, limiting beliefs, self-compassion etc.
So, go through each of your content pillars and take note of as many areas underneath this main topic that you could talk about that relate to your topic.
This bank of keywords and topic ideas will be soooo valuable! You will have a huge list of ideas, and you can grow this as time goes by, and you find new ideas. It can be an ever-growing bank of content ideas.
Ways You Can Use Your Content Pillars
Once you’ve got all those ideas, you, of course, want to use them!
There are a few different ways I want to share with you:
- Content ideas – if you are running an online business, then you know that creating content regularly is vital for your business to get in front of people and provide value. Having a huge bank of related topics to talk about is going to help you out a lot.
- Reduce burnout/writer’s block – especially if you’re a blogger or creating videos for your business, you’ll know that burnout is real and it can massively drop your motivation. By having a list of ideas and topics to pull from will help reduce that and give you the motivation to create.
- Content categories – again, especially if you’re a blogger, you can use the content pillars as your blog categories. This will help create your branding as well because you’ll have consistency across the platforms you show up on.
- Interlinking is easier – when it comes to sharing content within your website, or across social media platforms, using a content pillar system will help your content relate better to other articles, videos etc that you create and can be interlinked with ease.
Another great way to use your content pillars is as keywords for research and inspiration when it comes to writing posts or creating videos etc if your list isn’t directly giving you any ideas.
You can type in one of the topics into Pinterest, YouTube or Google and find ideas for content to create and understand what people want to hear more about. Never copy anyone else’s work of course, but you can use people’s content as inspiration and a starting point.
Sometimes I see pins on Pinterest with a topic title and I create my own post around that topic. I never even click into the article, just use the idea as a starting point for my own take on that idea.
Storing Your Content Pillars In Asana
Finally, I wanted to mention storing your content pillars in Asana.
Because whilst writing them all out on a piece of paper might be a great way to get them all out, you might lose this piece of paper or not be able to find it when you need it!
By using Asana, you can create a simple project that contains your content pillars and this will help you keep track of everything in one place.
So, if you don’t already use Asana, I definitely recommend you give it a go! Asana is a project-management tool, and it’s extremely useful for boosting your business organisation and productivity.
If you’re running an online business and have projects, clients and work going on, a project-management tool like Asana is definitely worth looking at. I’ve been using the free version, and it has plenty of functionality to get started.
So, get signed up with your own account, and then create a project called Content Pillars (or whatever else you wanna call it!). For this, I would recommend using the “board” project style.
What To Put In Your New Content Pillars Project
By using the board style project, you can create separate cards for each content pillars.
You will be able to visually see each topic and it will give that boost of inspiration. I’ve created an example for you below to check out, based on our example of a web designer:
Each of the sections has been given the title of the content pillar, and then the related topics sit underneath it as topics.
Using your mindmap, you can use all of the ideas and slot them into each of these as subtasks.
Once you’ve filled it all in, you’ll have sooo much info and guidance to pull from, and a visual space to motivate you and give you that boost of inspo when you need it.
So! I hope you’ve found this useful and have got that real boost to finally get your own content pillars nailed for sure.
Before you move onto the next post, I’ve got a little gift for you! If you’re in the online space, and you’re trying to start and grow your online business, then you need to work on your 3 foundations of your business (your WHY, WHO + HOW).
The WHO is your ideal client, and girl you need to get clear on who they truly are!
Below, grab your ideal client worksheet that will help you uncover exactly who your ideal client has, in an aesthetic little PDF >>